At the heart of this campaign lies a deep understanding of what drives athletes to push their limits. Whether it’s shaving milliseconds off a race time, conquering challenging terrains, or achieving unparalleled aerodynamic efficiency, Oakley’s new line of bike products is engineered to meet and exceed these demands. “Speed Takes time” will not only showcase the technological advancements and superior craftsmanship of Oakley’s latest offerings but also inspire cyclists to redefine their own boundaries and achieve their personal bests.

Director Nathan Saillet
With the riders Alberto Dainese, Marco Brenner, Marius Mayrhofer