For the launch of the new BMC Four Stroke AMP, We were entrusted with the full scope of art direction, creating a narrative that resonates deeply with the target audience. This project wasn't just about showcasing a product; it was about telling a story that connects on a personal level.

Producer: Morgan Franc
Line Producer: Marion Hamard
Director: Evan Ravo
Camera Operator: Theo Ledru
FPV: Lancelot Tintignies
1st AC: Nicolas Démousseau
Gaffer: Adi Bessac
Set Design: Angelique Monbeig
Editor: Evan Ravo & Tiffany Chen
Color grading: Arnaud Laurant
Graphics: We are Bandits
Sound Design & Mix: Mix et Mouse