AlphaTauri is a stand-alone fashion brand founded by Red Bull that offers innovative fashion technologies integrated into high-quality, uniquely designed styles. AlphaTauri is to fashion as Red Bull is to the beverage industry: they push the limits. When it came to the launch of a new helmet for Pierre Gasly, F1 driver of the Scuderia AlphaTauri team, Widen came on scene with a creative idea to unveil it to the world.

SERVICES
Brand Content, Cinematography, Image Film, Photography

YEAR   
2021

CLIENT
Alpha Tauri

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ADDRESS

Widen  Production
18 rue Sainte Claire
74000 Annecy


Widen  Production
La Cordée SAS
4 rue Saint François de Sales
74000 Annecy