AlphaTauri is a stand-alone fashion brand founded by Red Bull that offers innovative fashion technologies integrated into high-quality, uniquely designed styles. AlphaTauri is to fashion as Red Bull is to the beverage industry: they push the limits. When it came to the launch of a new helmet for Pierre Gasly, F1 driver of the Scuderia AlphaTauri team, Widen came on scene with a creative idea to unveil it to the world.

SERVICES
Brand Content, Cinematography, Image Film, Photography

YEAR   
2021

CLIENT
Alpha Tauri

ENLARGE YOUR VISION

ADDRESS

Widen  Production
18 rue Sainte Claire
74000 Annecy


Widen  Production
La Cordée SAS

4 rue Saint François de Sales
74000 Annecy