Red Bull has revolutionised the soft drink market by creating and making popular a whole new category, only a few decades ago: the energy drinks. Its original marketing approach, now studied in all business schools around the planet, including sponsoring the most radical athletes in extreme sports has made Red Bull the reference of energy drinks worldwide. The brand has extended its activations to motorsports. This is where Widen has produced several films for the Austrian brand, including this report on the Kamaz Master Team in Kazakhstan during pre-tests for the Dakar Rally.

Red Bull has revolutionised the soft drink market by creating and making popular a whole new category, only a few decades ago: the energy drinks. Its original marketing approach, now studied in all business schools around the planet, including sponsoring the most radical athletes in extreme sports has made Red Bull the reference of energy drinks worldwide. The brand has extended its activations to motorsports. This is where Widen has produced several films for the Austrian brand, including this report on the Kamaz Master Team in Kazakhstan during pre-tests for the Dakar Rally.

SERVICES
Brand Content, Cinematography, Image Film, Photography

SERVICES
Brand Content, Cinematography, Image Film, Photography

YEAR   
2019

CLIENT
Red Bull

CLIENT
Red Bull

HEROINE-67

ENLARGE YOUR VISION

ADDRESS

Widen Production 
39 route de Morat
74290 Veyrier du Lac
ANNECY