Pioneers and creative, founded in France in 1889, and multi-time Tour de France winner, Mavic and its famous yellow and black logo, is well known by bicycle enthusiasts as the reference in wheels, pedals, and, more recently, rider’s equipment. The brand that never stops inventing is involved at the highest level of international competition in every class equipping the best riders and teams. Widen has produced studio shots for the launch of the lightest bicycle shoe ever created.